Key facts
- CustomersCompany says
5,000+ law firms
- CustomersCompany says
Trusted by 5,000+ businesses (pricing page wording)
- Company says
25M+ calls handled over 11+ years; 500+ North American live agents
- Company says
Reviews: Clutch 4.8, G2 4.9, Capterra 4.8, Trustpilot 4.3
What they sell
- AI-first call answering from $1.60/call
- Hybrid AI plus human from $2.50/call
- Human-first from $7/call
- Monthly plans: Starter, Basic, Pro, Enterprise
- Free tier of 25 calls/month and free AI trial
- Integrations with Clio, Filevine, Lawmatics, MyCase, PracticePanther, Smokeball, Litify, Rocket Matter
Sells to: Law firms in North America (personal injury, family, criminal defense, estate, immigration, employment); the pricing page also addresses businesses generally
Pains they address
- Missed calls and slow response (67% of prospects hire whichever firm responds first)
- Cost of an in-house receptionist
- Booking consults and signing clients
Price
Plans: Starter $300/30 calls ($11.50 over), Basic $810/90 calls ($10.50 over), Pro $2,100/300 calls ($8.50 over); 10% off for 12 months; 30-day money-back up to $1,000
How they sell
- Headline
- Answer every call, book the consult, sign more clients.
- Subheading
- AI and live agents trained on your firm convert callers, 24/7.
- Calls to action
- Book a consultation
- Get started for free
- Entry offer
- Free forever tier (25 calls/month) and free AI trial; live demo phone lines
- Proof shown
- +80% booking rate vs in-house, $42K average yearly savings vs in-house receptionist, 77% of callers say yes to scheduling a consult; case: Porcello Law (12 cases); press logos Forbes, Above the Law, LawNext, Lawyerist; review-site ratings
- Channel
- Gated Legal Intake Report (3.2M calls analyzed across 4k+ firms) as lead magnet; press; case-management integrations; review sites
In their words
Answer every call, book the consult, sign more clients.
Answer first. Qualify right. Win the client.
Tailored to your practice areas and intake process, not a generic script.
+80% increase in booking rate with Smith.ai vs. an in-house solution
$42K average yearly savings vs. an in-house receptionist
77% of callers say yes when asked to schedule a consult
99%+ of calls are answered with Smith.ai, 24/7